PURPOSE, VALUES & PRINCIPLES Our Purpose, Values, and Principles are the basis for Gabriel Krekk’s American Cowgirls unique culture. Since the project began in 2012, our business has evolved from art and photography to become a fully incorporated company, and this entity is to be passed down to generations to come. The corporation was created to ensure that the vision would continue in the event that the founder could no longer contribute to the vision. Our Purpose unites us in a common cause and growth strategy to bring the American Cowgirl to the forefront of the western lifestyle. The empowerment of women through these cowgirls will give all people a new perspective on how we all contribute to society through diversified lifestyles. This will inspire all of Gabriel Krekk’s American Cowgirls’ supporters to make a positive contribution every day. Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners. Our Principles articulate GKAC’s unique approach to conducting work every day. OUR PURPOSE We will seek to provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with sales, profit, and value creation, allowing our supporters, our shareholders, and the communities in which we live and work to prosper. OUR VALUES INTEGRITY We uphold honesty and straightforwardness with each other in business and in our private lives. We encourage the use of relevant data in promoting proposals and assessing risks. We uphold the values and principles of GKAC in every action and decision. We will conduct our business within the letter and spirit of the law. We will always strive to do the right thing. LEADERSHIP We are all leaders in our area of responsibility, with a deep commitment to delivering leadership results. We focus our corporate partners to achieve leadership objectives and strategies. We have a clear vision of where we are going. OWNERSHIP We accept personal accountability to meet our business objectives through our business plan of 2012 and will strive to improve our systems and help others improve their effectiveness. We empower all our individuals to act like owners, treating the company’s assets as their own and acting with the company’s long-term success in mind. PASSION We have a compelling desire to improve and to win in the marketplace by partnering with small businesses and other corporations. We will grow beyond the status quo embracing and respecting all current trends and to design innovative concepts that will address the needs of our global consumers. We will be determined to be the best at doing what matters most to move the business forward. We are driven to follow the Vision of the Corporation. TRUST We respect our GKAC colleagues, customers, and consumers, and treat them as we want to be treated. We have confidence in each other’s capabilities and intentions. We believe that people work best when there is a foundation built on trust. OUR PRINCIPLES WE SHOW RESPECT TO ALL INDIVIDUALS We believe that all individuals desire to contribute to their fullest potential. We inspire and enable people to achieve high expectations, standards, and challenging goals. We value differences. THE INTERESTS OF THE COMPANY AND THE INDIVIDUAL ARE UNITED IN PURPOSE We believe that integrity is paramount to how we conduct our day to day operations and will lead to mutual success for both the company and the individual. We will reward our individuals with stock ownership. DEDICATION TO FOCUS OUR WORK We operate within the Corporate Vision to work towards the objectives and strategies that will add value to our business. We simplify, standardize, and streamline our current work whenever possible. We embrace the compilation and design of new strategies to push the business forward into new consumer territories. We challenge ourselves to perpetually reinvent the way we do business to brand our trademark in the marketplace. MASTERY We encourage every individual to continually improve themselves and others. We believe that true leadership will leave no-one behind. Every individual will be respected for their contributions with the opportunity to grow through their dedicated service and empowerment to deliver executional excellence. WE WILL BE THE BEST WE CAN BE We strive to be the best in all areas of strategic importance to the company, and we will endeavor to learn from both our successes and our failures. We will create product lines and concepts that will build corporate equity. We will develop close relationships with our corporate partners. We are amazing corporate citizens, and we will contribute to helping the world around us through benevolent strategies. OUR WAY OF LIFE IS MUTUAL INTERDEPENDENCE We work together with confidence and trust across business strategies, and we embrace the results from reapplying others’ ideas. We build superior relationships with all the parties who contribute to fulfilling our corporate purpose, including our employees, corporate partners, and our consumers. We will build sustainable relationships with government at all levels and through bi-partisan acknowledgement without any political affiliations. We will build sustainable relationships with all faiths and all people of this earth.